GuideJan 19, 20267 min readKamero Team
Photo Delivery via WhatsApp, Email, and SMS: Reach Every Guest
You have captured amazing event photos. You have uploaded them to a beautiful gallery. But if guests never see the gallery, none of it matters. The delivery channel — how you get the gallery link to guests — is just as important as the photos themselves.
The Three Main Delivery Channels
- Open rate: 90%+ — the highest of any channel.
- Best for: Indian market, weddings, social events, school events.
- How: Share the gallery link in the event WhatsApp group or send individually.
- Tip: Include a preview photo with the link — it dramatically increases click-through rates.
- Limitation: Requires phone numbers. Works best when there is an existing WhatsApp group.
- Open rate: 20-40% for event-related emails.
- Best for: Corporate events, conferences, formal events.
- How: Send a branded email with the gallery link, a preview photo, and clear CTA.
- Tip: Send within 24 hours of the event for maximum engagement.
- Limitation: Lower open rates than WhatsApp. May end up in spam folders.
SMS
- Open rate: 95%+ — nearly everyone reads SMS.
- Best for: Large events where you have phone numbers but not WhatsApp access.
- How: Short message with gallery link: "Your photos from [Event] are ready: [link]."
- Tip: Keep the message under 160 characters for single SMS delivery.
- Limitation: No rich media preview. Cost per SMS for large audiences.
QR Codes: The Universal Channel
QR codes bypass the need for contact information entirely:
- Place QR codes at the venue — guests scan and access the gallery immediately.
- No phone numbers or email addresses needed.
- Works for any audience, any event size.
- Combine with other channels: QR at the venue + WhatsApp/email after the event.
Channel Strategy by Event Type
Weddings
- During: QR codes at every table.
- After: WhatsApp message in the wedding group + individual messages to close family.
Corporate events
- During: QR codes in the conference app and on badges.
- After: Email to all registered attendees with gallery link.
School events
- During: QR codes at the venue entrance.
- After: WhatsApp message in the class parent group.
Sports events / marathons
- During: QR codes at the finish line and medal area.
- After: SMS or email to all registered participants.
Timing Matters
- During the event: QR codes for real-time access. This is when engagement is highest.
- Within 2 hours: WhatsApp message while the event is still fresh in memory.
- Within 24 hours: Email with gallery link and highlights.
- 48-72 hours: Follow-up reminder for those who have not accessed the gallery.
- 1 week: "Last chance" reminder if the gallery has an expiry date.
Personalized vs Broadcast Delivery
- Broadcast: Send the same gallery link to everyone. Simple and fast.
- Personalized: Use AI face recognition to send each guest only their photos. Higher engagement but requires face matching.
- Hybrid: Send the gallery link to everyone (broadcast) + personalized "Your 15 photos are ready" messages to guests who used face recognition.
Maximizing Open and Click Rates
- Include a preview photo in the message — visual content gets more clicks.
- Personalize the message: "Your photos from [Event Name]" performs better than "Event photos available."
- Create urgency: "Photos available for 30 days" drives faster action.
- Send at the right time: evenings and weekends for social events, business hours for corporate.
- Follow up once — a single reminder can increase total gallery visits by 30-40%.