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GuideJan 19, 20267 min readKamero Team

Photo Delivery via WhatsApp, Email, and SMS: Reach Every Guest

You have captured amazing event photos. You have uploaded them to a beautiful gallery. But if guests never see the gallery, none of it matters. The delivery channel — how you get the gallery link to guests — is just as important as the photos themselves.

The Three Main Delivery Channels

WhatsApp

  • Open rate: 90%+ — the highest of any channel.
  • Best for: Indian market, weddings, social events, school events.
  • How: Share the gallery link in the event WhatsApp group or send individually.
  • Tip: Include a preview photo with the link — it dramatically increases click-through rates.
  • Limitation: Requires phone numbers. Works best when there is an existing WhatsApp group.

Email

  • Open rate: 20-40% for event-related emails.
  • Best for: Corporate events, conferences, formal events.
  • How: Send a branded email with the gallery link, a preview photo, and clear CTA.
  • Tip: Send within 24 hours of the event for maximum engagement.
  • Limitation: Lower open rates than WhatsApp. May end up in spam folders.

SMS

  • Open rate: 95%+ — nearly everyone reads SMS.
  • Best for: Large events where you have phone numbers but not WhatsApp access.
  • How: Short message with gallery link: "Your photos from [Event] are ready: [link]."
  • Tip: Keep the message under 160 characters for single SMS delivery.
  • Limitation: No rich media preview. Cost per SMS for large audiences.

QR Codes: The Universal Channel

QR codes bypass the need for contact information entirely:

  • Place QR codes at the venue — guests scan and access the gallery immediately.
  • No phone numbers or email addresses needed.
  • Works for any audience, any event size.
  • Combine with other channels: QR at the venue + WhatsApp/email after the event.

Channel Strategy by Event Type

Weddings

  • During: QR codes at every table.
  • After: WhatsApp message in the wedding group + individual messages to close family.

Corporate events

  • During: QR codes in the conference app and on badges.
  • After: Email to all registered attendees with gallery link.

School events

  • During: QR codes at the venue entrance.
  • After: WhatsApp message in the class parent group.

Sports events / marathons

  • During: QR codes at the finish line and medal area.
  • After: SMS or email to all registered participants.

Timing Matters

  • During the event: QR codes for real-time access. This is when engagement is highest.
  • Within 2 hours: WhatsApp message while the event is still fresh in memory.
  • Within 24 hours: Email with gallery link and highlights.
  • 48-72 hours: Follow-up reminder for those who have not accessed the gallery.
  • 1 week: "Last chance" reminder if the gallery has an expiry date.

Personalized vs Broadcast Delivery

  • Broadcast: Send the same gallery link to everyone. Simple and fast.
  • Personalized: Use AI face recognition to send each guest only their photos. Higher engagement but requires face matching.
  • Hybrid: Send the gallery link to everyone (broadcast) + personalized "Your 15 photos are ready" messages to guests who used face recognition.

Maximizing Open and Click Rates

  • Include a preview photo in the message — visual content gets more clicks.
  • Personalize the message: "Your photos from [Event Name]" performs better than "Event photos available."
  • Create urgency: "Photos available for 30 days" drives faster action.
  • Send at the right time: evenings and weekends for social events, business hours for corporate.
  • Follow up once — a single reminder can increase total gallery visits by 30-40%.

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