Photography Website SEO: Get Found by Clients Searching for Photographers

When someone searches "wedding photographer in Mumbai" or "corporate event photographer Delhi," does your website show up? If not, you're losing clients to photographers who understand SEO. Here's how to fix that.

Google Business Profile (Non-Negotiable)

• Claim your profile: Search "Google Business Profile" and set up your listing. It's free.
• Category: Set your primary category to "Photographer" and add secondary categories like "Wedding Photographer" and "Event Photographer."
• Photos: Upload 20-30 of your best photos. Google shows these in search results.
• Reviews: Ask every client to leave a Google review. Respond to every review. Reviews are the #1 local ranking factor.
• Posts: Share recent work on your Google Business Profile weekly. It signals activity to Google.

Website Optimization

Page titles and meta descriptions

• Every page needs a unique title with your target keyword: "Wedding Photographer in Mumbai | [Your Name] Photography"
• Meta descriptions should include your city, service, and a call to action.
• Create separate pages for each service: wedding photography, corporate events, portraits.

Location pages

• Create pages for each city/area you serve: "Wedding Photographer in Pune," "Corporate Event Photographer in Bangalore."
• Include local landmarks, venue names, and area-specific content.
• Embed a Google Map on your contact page.

Image optimization

• Compress images for web (use TinyPNG or ShortPixel). Large images slow your site — Google penalizes slow sites.
• Add descriptive alt text: "Wedding couple first dance at Taj Palace Mumbai" not "IMG_4523."
• Use descriptive file names: "mumbai-wedding-photographer-first-dance.jpg" not "DSC_0001.jpg."
• Use WebP format for faster loading.

Content That Ranks

• Blog posts: Write about events you've shot. "Ritz-Carlton Mumbai Wedding Photography" targets venue-specific searches.
• FAQ page: Answer common questions: "How much does a wedding photographer cost in Mumbai?" These match voice search queries.
• Portfolio with context: Don't just show photos — describe the event, the venue, the challenges, and the solutions.
• Client testimonials: Include client names and event details. Real testimonials build trust with Google and visitors.

Backlinks for Photographers

• Get listed on wedding directories: WedMeGood, ShaadiSaga, WeddingWire.
• Collaborate with venues — they link to recommended vendors.
• Guest post on wedding and event planning blogs.
• Share your Kamero galleries — each gallery is a branded page that links back to your business.

Technical SEO Basics

• Mobile-first: 70%+ of searches are on mobile. Your site must be fast and beautiful on phones.
• Page speed: Under 3 seconds load time. Use Google PageSpeed Insights to check.
• SSL certificate: HTTPS is mandatory. Google penalizes non-HTTPS sites.
• Schema markup: Add LocalBusiness and Photographer schema to help Google understand your business.