Sell PhotosFeb 15, 20269 min readKamero Team
How to Sell Concert and Festival Photos: A Photographer's Revenue Guide
Music festivals and concerts are goldmines for photo sales. Thousands of fans, all dressed up, all having the time of their lives, all wanting professional photos to remember the experience. The challenge has always been logistics — how do you sell photos to 10,000 people at a festival? AI face recognition solves that.
Why Festival-Goers Buy Photos
- Experience documentation: Festivals are bucket-list events. Fans want professional proof they were there.
- Social media content: Festival photos are among the most-shared content on Instagram. Professional shots outperform phone selfies.
- Group memories: Friend groups at festivals want photos together — moments phone cameras miss in the chaos.
- Artist proximity: Photos near the stage, in the crowd during a favorite set — high emotional value.
Setting Up Photo Sales at Festivals
- Create a sale event on Kamero's Sell Photos platform.
- Set up Kam-Sync on multiple cameras for real-time upload from different stages.
- Configure watermarks — your logo or the festival branding at 40-50% opacity.
- Set pricing (bundle pricing works best for festivals).
- Coordinate with the organizer for QR code placement at entry gates, food courts, and rest areas.
Pricing Strategies
"All My Festival Photos" bundle (recommended)
- ₹199-₹399 for all photos (India) or $5-$15 (international).
- Keep prices accessible — festival crowds are large, and volume is your friend.
- AI face recognition finds all their photos across all stages and days.
Per-photo pricing
- ₹49-₹99 per photo for fans who want just one or two specific shots.
Day pass bundles
- For multi-day festivals: "Day 1 photos — ₹149" or "Full festival bundle — ₹499."
Shooting Strategy for Maximum Sales
- Crowd shots: Wide and medium shots of the crowd during popular acts. Every face is a potential buyer.
- Fan reactions: Close-ups of fans singing along, dancing, and celebrating.
- Group photos: Friend groups posing, dancing together, or at food stalls. Groups buy more.
- Fashion and style: Festival fashion is a big deal. Fans who dressed up want photos of their outfits.
- Stage proximity: Fans near the stage, hands up, in the moment.
- Between sets: Candid moments at food courts, art installations, and rest areas.
Multi-Stage, Multi-Day Setup
- Assign photographers to different stages — each with their own Kam-Sync credentials.
- Create albums per stage and per day: "Main Stage Day 1," "Electronic Stage Day 2."
- All photos feed into one unified festival gallery.
- Fans search once with a selfie and find all their photos across all stages and days.
QR Code Placement Strategy
- Entry gates: Large banners with QR codes as fans enter.
- Food courts: Table standees — fans browse photos while eating.
- Rest areas: Chill zones where fans have time to browse and buy.
- Merch stalls: "Get your festival photos" alongside merchandise.
- Wristbands: Print QR codes on festival wristbands for maximum visibility.
Revenue Projections
- Small festival (2,000 fans): 10-15% conversion → 200-300 sales → ₹40K-₹1.2L.
- Medium festival (10,000 fans): 8-12% conversion → 800-1,200 sales → ₹1.6L-₹4.8L.
- Large festival (50,000 fans): 5-8% conversion → 2,500-4,000 sales → ₹5L-₹16L.
Working with Festival Organizers
- Propose a revenue-sharing model — you handle photography and sales, the organizer gets a percentage.
- Offer branded galleries with the festival logo and colors.
- Include photo availability in the festival app, website, and social media.
- Post-festival email to all ticket holders drives additional sales for days after the event.