How to Sell Wedding Photos to Guests: Pricing, Setup, and Revenue Tips

You are already at the wedding. You are already shooting. The couple is paying you for the coverage. But there are 200-500 guests at that wedding, and every one of them wants professional photos of themselves. That is a revenue opportunity most wedding photographers completely miss.

The Opportunity

Wedding guests have high emotional attachment to the photos they appear in. They are dressed up, celebrating, and creating memories. Professional photos from a wedding are far more valuable to guests than a random phone snapshot. And they are willing to pay for them.

• Average Indian wedding: 200-500 guests.
• Typical conversion rate: 10-20% of guests purchase photos.
• Average bundle price: ₹299-₹599 for "All My Photos."
• Potential additional revenue: ₹6,000-₹60,000 per wedding — on top of your shooting fee.

Setting Up Photo Sales for a Wedding

1. Create a sale event on Kamero's Sell Photos platform.
2. Set your pricing — we recommend the "All My Photos" bundle for weddings.
3. Configure your watermark (your logo, semi-transparent, center or tiled).
4. Upload photos via Kam-Sync for real-time availability or batch upload after the event.
5. Share QR codes at the venue and the gallery link with the couple.

Pricing Strategy for Weddings

The "All My Photos" bundle (recommended)

• Price: ₹299-₹599 for all photos a guest appears in.
• This is the highest-converting option because guests do not have to choose individual photos.
• AI face recognition finds all their photos — they see the total count and buy the bundle.
• Average guest appears in 5-15 photos, making the bundle feel like great value.

Per-photo pricing

• Price: ₹49-₹149 per photo.
• Works for guests who only want 1-2 specific photos.
• Lower average order value but can work for very large weddings.

Volume discounts

• "Buy 5 photos, get 2 free" or "10 photos for ₹499."
• Encourages guests to buy more than they initially planned.

Communicating Photo Sales at the Wedding

• QR codes on tables: "Your professional wedding photos are available. Scan to view and purchase."
• MC announcement: Ask the MC to mention photo availability during cocktail hour or reception.
• Couple's blessing: Get the couple's permission and endorsement. "The couple has arranged for professional photos to be available to all guests."
• WhatsApp group: Share the gallery link in the wedding WhatsApp group.

The Guest Purchase Experience

1. Guest scans QR code at the venue.
2. Takes a selfie — AI finds all their photos in under 3 seconds.
3. Browses watermarked previews of their photos.
4. Taps "Buy All My Photos" — sees the bundle price.
5. Pays via UPI (PhonePe, Google Pay, Paytm), credit card, or net banking.
6. Receives unwatermarked, original-quality photos instantly.

Payment Options

Kamero supports multiple payment methods to maximize conversions:

• India: UPI payments (PhonePe, Google Pay, Paytm), credit/debit cards, net banking, wallets.
• International: PayPal (credit cards, bank transfers, 200+ countries).
• All payments are PCI DSS compliant with bank-level encryption.
• You receive payouts directly to your bank account via the Seller Wallet.

Timing Your Sales

• During the wedding: 40-50% of sales happen while guests are still at the venue. Real-time upload via Kam-Sync is critical.
• 24-48 hours after: 30-40% of sales happen when guests are reliving the memories.
• Follow-up reminder: Send a "Your wedding photos are still available" message after 3-5 days for the remaining 10-20%.

Working with the Couple

• Be transparent: explain that you will offer photo sales to guests as an additional service.
• Some photographers offer the couple a discount on their package in exchange for photo sales rights.
• Others include photo sales as a premium add-on to their wedding package.
• The couple benefits too — their guests get professional photos without the couple having to manually share them.