BusinessMar 25, 20268 min readKamero Team
Upselling Photography Services: Increase Revenue from Every Event
The easiest way to earn more isn't finding new clients — it's earning more from the clients you already have. Smart upselling isn't pushy; it's offering genuine value that enhances the client's experience.
The Psychology of Upselling
- Timing matters: Upsell when the client is excited — during booking, not after the event when they're thinking about costs.
- Frame as value, not cost: "For ₹15,000 more, your guests get professional photos on their phones during the event" — that's value. "Real-time delivery costs ₹15,000 extra" — that's cost.
- Anchor high: Present your premium package first. The mid-tier package looks like a great deal by comparison.
- Social proof: "80% of my wedding clients add real-time delivery. Their guests love it."
High-Value Add-Ons
Real-time delivery (₹10,000-₹25,000)
- Set up Kam-Sync for camera-to-cloud delivery during the event.
- Guests get photos on their phones while the event is still happening.
- This is the single most impressive add-on you can offer. Clients who experience it never go back.
Photo sales setup (₹0 cost to you, ongoing revenue)
- Set up Kamero Sell Photos for the event.
- Guests buy their own photos — you earn from every purchase.
- Automatic watermarking, instant payment, instant delivery.
- At large events (500+ guests), photo sales can earn more than your base fee.
Second photographer (₹8,000-₹20,000)
- Better coverage, more angles, more candid moments.
- Your cost is the second shooter's fee. Your markup is the profit.
Extended coverage (₹5,000-₹10,000/hour)
- "Your event runs until midnight but my package covers until 10 PM. Want me to stay for the after-party?"
- Easy upsell because the client is already invested in the event.
Printed album (₹15,000-₹50,000)
- Physical albums are high-margin products.
- Show a sample album during the consultation — clients who touch a physical album are 3x more likely to buy one.
The Three-Package Strategy
Always offer three packages:
- Essential: Basic coverage. This is your entry point.
- Premium: Essential + real-time delivery + branded gallery. This is where most clients land.
- Luxury: Premium + second shooter + photo sales + album. For clients who want everything.
Most clients pick the middle package. The luxury package makes the premium look like a great deal.
Post-Event Upsells
- Additional editing: "I can create a highlight reel of your 50 best photos with cinematic editing for ₹5,000."
- Social media package: "I'll create 10 Instagram-ready images with your event branding for ₹3,000."
- Referral incentive: "Refer a friend and get ₹5,000 off your next booking."
- Annual contract: For corporate clients: "Book all 4 quarterly events and get 15% off the total."